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Blog Writing Skills for Business

A complete course for both beginners and those looking to improve their knowledge and skills

There are so many personal and business benefits in writing a blog it would be impossible for me to list all of them here. The fact you are even reading these words means you probably already know some of the the value. Instead I will focus more on what you can expect from this course in terms of content and structure. This course will give you a thorough understanding of blog writing and is packed with lots of useable hints, tips and ideas that you can apply straight away.

The course is modular and breaks blog writing down into bite sized nuggets of learning. As you would expect it starts with background understanding before focussing in on the key elements of blog structure and content.

Be reassured by the fact that the author and tutor of the course (me), teaches this subject from a business perspective NOT an academic one! This course is based on a hugely successful classroom based course that Stuart has been teaching for two years. You will have access to the course material for as long as you need, so you can learn entirely at your own pace and come back for refreshers at anytime in the future.

Despite this being an 'online course', that doesn't mean you are isolated from the trainer, I am accessible for questions via the learning platform. Use the comments section at the end of each module and I will respond OR if you prefer you can email me. If you are still stuck I am more than happy to take a phone call.

Should you not be delighted with the course for any reason we are happy to provide a 30 day full refund guarantee.


Your Instructor


Stuart Allen
Stuart Allen

Founder of #WorcestershireHour on Twitter, builder of businesses and passionate exponent of 'Social Selling'.


Class Curriculum


  Introduction
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  The Benefits of Blog Writing
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  Where do Businesses 'Post' their Blogs?
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  Developing A Blog Strategy for YOUR Business
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  Blog Content - Ideas & Inspiration
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  Understanding Blog Structure & Techniques
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  What Makes A Great Business Blog?
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  Overcoming YOUR Blogging 'Blocks'
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  Managing Blog Responses - Positive & Negative
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  Measuring Blog Performance
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!