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Blog Writing Skills for Business
Blog Writing Skills for Business - Introduction by Stuart Allen (6:33)
The Background of Business Blogging
A Brief History of Business Blogging (2:58)
Business Blogs, Articles, & Press Releases - What makes them different? (9:15)
The Benefits of Blog Writing
Personal 'Brand' Benefits (8:23)
Business 'Brand' Benefits (14:58)
Where do Businesses 'Post' their Blogs?
Where is THE best place to post your business blog? (10:53)
Developing A Blog Strategy for YOUR Business
Why, What, Where, When & How? (9:48)
Blog Content - Ideas & Inspiration
What Will YOU Write About? Researching & Gathering Content. (11:16)
Understanding Blog Structure & Techniques
The Basic Structure (9:49)
Using AIDA (23:57)
What Makes A Great Business Blog?
From Headline to Close - The Keys to a Great Blog! (9:24)
Using Images Effectively (16:09)
Overcoming YOUR Blogging 'Blocks'
Common Issues & Ideas to Solve Them
Managing Blog Responses - Positive & Negative
Dealing with Blog Responses
Measuring Blog Performance
What KPIs (Key Performance Indicators) Should You Measure?
The Basic Structure
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